Axistasoft, Singapore Custom Software Development, Web Design & Development, and Consulting Company

We Follow A Collaborative Design Process

When you work with us on a web design project you don't just brief us and wait for the results. We follow a collaborative design process. We start by understanding your goals, your target audiences and your brand. We will carry out some research on your products and services.

Information Architecture

What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or two menus? What should the menu links be called? Once we’ve completed the research phase we typically can give you the answers.

We use card sorting technique to determine the best information architecture, workflows, menu structure or site navigation paths that work for you.

Information hierarchies (sitemaps), wireframes and clickable (call to actions) are the deliverable we create during the information architecture development phase.


A phase often being neglected and jump into the design of what the site is going to look like. We totally against the suggestion to skip wireframe phase and jump into design to get one step closer to launch the site.

Why is wireframing important in web design? Wireframes are simply black and white layouts that outline the specific size and placement of page elements, site features, conversion areas and navigation for your site. In short, wireframes are foundation on which to begin building the site.

Mood Boards

Getting you involved earlier in the design process can make a huge difference in the outcome of our design presentations. As web designers, it is our job to know what looks good and we take that responsibility seriously!

Words fail miserably when trying to translate design concepts. Visuals communicate things that words cannot. A picture is worth a thousand words, and mood boards are a great tool to create that picture for you.

We love mood boards because we get to work together with you to identify the character and personality of a design look and feel.

Page Mock-Up

Once we’ve identified the character and personality of a design direction we start the detailed page designs.

By now you have heavily involved in the process. The personality of the site, goals and priorities for different pages have already been defined. You might be very anxious in the unveiling moment because you expect it done right.

We will present the designs to you by explaining how decisions we have made relate your goals and requirements.


We use prototyping software for rapidly creating clickable wireframes and user interface prototypes for your website. Prototyping is an excellent way to test out ideas. Thus, avoid wasting precious time and effort during the actual implementation phase.


Nobody is perfect and everyone makes mistakes. As we go through this life we have, we must accept and realize that nobody is perfect in the world, and human nature makes all kinds of mistakes. Therefore, testing is good to get some independence input.